Interesting facts on ugc
Some interesting facts on user generated content from a recent Deloitte study… Highlights include data on:
- User-generated content as an activity for all generations
- 40% of all survey respondents are making their own entertainment (editing movies, music and photos)
- One-third of online content viewing is done on user-generated site
- An interest in traditional media for all consumers – even Millennials
- 72% enjoy reading magazines over finding the same information online; 58% of Millennials agree magazines help them learn what’s “in”
- Compared with online activities like surfing the Web and downloading music, all generations aspire to reading a book in the coming year
- How habit and personal relationships drive Web traffic
- Search engines and word of mouth are the most effective way to drive site traffic — 85% of Xers are influenced by a recommendation
- 87% of respondents continually visit the same Web sites
- The future: centralizing home media into one entertainment center
- Millennials are combining different technologies and platforms:
- 64% want to connect their TV to the Internet for viewing videos and downloading content to the TV
- 57% want a device that lets them do everything
- 49% want one device to be the center of the home media experience
Links & blinks | Dec 31
Last links and blinks for the year…
- A must read on digital music trends… didn’t know this….
- Good read on the scraping wars…
- List of Top 20 Marketing Blogs…
- CGM insights…
Links & Blinks | Sat Dec 29
Forgot to post these…
- Success & motivation, courtesy of Mark Cuban
- Web Analytics Demystified… good read…
- Good old reads for new kids… thanks Rod!
- I know how this little Kiwi feels… show this one to the kids Rod!
- Few cool animated videos…
Worth Reading…
NYTimes on innovation and so much more…
“This so-called curse of knowledge, a phrase used in a 1989 paper in The Journal of Political Economy, means that once you’ve become an expert in a particular subject, it’s hard to imagine not knowing what you do. Your conversations with others in the field are peppered with catch phrases and jargon that are foreign to the uninitiated. When it’s time to accomplish a task — open a store, build a house, buy new cash registers, sell insurance — those in the know get it done the way it has always been done, stifling innovation as they barrel along the well-worn path.”
Every social media protagonist should read this. We get so caught-up in our ways and words we create an impenetrable barrier for everyone else. The more we innovate, the more we distance ourselves from those we look to enlist and embrace.
Andrew S. Grove, the co-founder of Intel, put it well in 2005 when he told an interviewer from Fortune, “When everybody knows that something is so, it means that nobody knows nothin’.” In other words, it becomes nearly impossible to look beyond what you know and think outside the box you’ve built around yourself.
Top 10 Viral Videos
Time Magazine raps on the top ten viral videos… My fave, Clark and Michael – a web series created by Michael Cera (of Arrested Development and SuperBad fame) and his friend Clark Duke.
