Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
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The Blog In The Corporate Machine

The Economist (subscription
required)
speaks to the fact that while bloggers can be vicious, but they
can also help companies avert disaster. What is interesting is the number of measurement companies they point to – Biz360 also offers good services in this
area.

The spread of
“social media” across the internet—such as online discussion groups, e-mailing
lists and blogs—has brought forth a new breed of brand assassin, who can
materialise from nowhere and savage a firm’s reputation. Often the assault is
warranted; sometimes it is not. But accuracy is not necessarily the issue. One
of the main reasons that executives find bloggers so very challenging is
because, unlike other “stakeholders”, they rarely belong to well-organised
groups. That makes them harder to identify, appease and control.

Steve is quoted. There is alot of
focus right now on issues tracking as it relates to blogs. This is a critical
activity for any communications team and will drive all kinds of new revenue
streams for the measurement companies. What is equally important is the need for
a focus on measurement of the effectiveness and reach of social
networking/media/communications – whether it is happening to you, or you are
driving it in the market.

Speak Up — Add Your Thoughts

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