Andy on Twitter

  • The irony of NSW having double the cases of Victoria today but imposing the most draconian and inhuman limits on Vi… ,
  • More nothing announcement from Apple. Yawn. Seriously, this is the best they could do? And why not get rid of light… ,
  • Rage against the regime, end lockdown ‘torture’ - AND- Rage against the staggering border controls in place. Having… ,
  • If you want to see Kafkaesque government bureaucracy in action, just fly in through Sydney airport at the moment -… ,
  • The demands from Business and Federal leaders to reopen Victoria is clear. What is absent is the need to open at le… ,
  • Spot on. Instead of Dictator Dan’s endless ramblings he should be updating us on what the Govt has improved. Vict… ,
  • via ,
  • These folks need help with marketing ,
  • Gosh is awful. Just terrible. DHL can deliver packages in a week from the US. can't g… ,
  • Anytime I see a package is being delivered by I basically resign myself to not getting the package. Curren… ,
  • Think mike missed the key point of blocking and bridging which is that you still have to answer the question.... ,
  • This is one of the most absurd waste of public money. Ridiculous. ,
  • Love how research gets announced as evidence without providing the research or links to it. Just don't buy that thi… ,
  • The time has come for the Federal Govt to set a common standard for hot spots and get the State Govts to align with… ,
  • how other states can declare all of Melbourne a "hot spot" is nothing short of draconian and ridiculous. When will… ,
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The Blog In The Corporate Machine

The Economist (subscription
required)
speaks to the fact that while bloggers can be vicious, but they
can also help companies avert disaster. What is interesting is the number of measurement companies they point to – Biz360 also offers good services in this
area.

The spread of
“social media” across the internet—such as online discussion groups, e-mailing
lists and blogs—has brought forth a new breed of brand assassin, who can
materialise from nowhere and savage a firm’s reputation. Often the assault is
warranted; sometimes it is not. But accuracy is not necessarily the issue. One
of the main reasons that executives find bloggers so very challenging is
because, unlike other “stakeholders”, they rarely belong to well-organised
groups. That makes them harder to identify, appease and control.

Steve is quoted. There is alot of
focus right now on issues tracking as it relates to blogs. This is a critical
activity for any communications team and will drive all kinds of new revenue
streams for the measurement companies. What is equally important is the need for
a focus on measurement of the effectiveness and reach of social
networking/media/communications – whether it is happening to you, or you are
driving it in the market.

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