Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
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Michael Is Right

Twittering etc. is useful but it can’t compromise the kind of thinking that occurs in a blog. Michael is right with regard Scoble. Chattering and conversations are a way of discovering and forming ideas, but at some point hitting pause to assemble something more than a tweet is critical.

3 Responses

  1. By Ludigo on February 1st, 2012 at 8:52 pm

    I jus love this adThe child is chooo cute….!!!!!!!!!!!!He looks damn sweet when hes sayin da-dee.mum-maa..ban-na-naa n ofuscroe chako-sol-valaa….(or watever he says)

  2. By hsjhkqrmqux on February 3rd, 2012 at 5:10 am

    rqnjA9 kahhlrqmijcy

  3. By aqonoefv on February 4th, 2012 at 3:56 am

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