Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
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Something Every PR Person Should Read

Great post over at RRW on pitching them.  Some terrific rules for every PR pro.  I like the ideas on RSS especially and OPML files.  All PR Agencies should be doing what Voce are doing…

Voce Communications’ Justin Kistner sent me a great OPML file in response to my asking on Twitter why so few PR people have sent my their clients’ feeds. Here’s the file Justin put together and here’s what it contains:

  • The feed for Voce’s company blog, Voce Nation
  • A feed for press releases, which he said was empty right now but will deliver the goods when there are items available
  • A combined feed of all the Voce peoples’ messages on Twitter, built using the attractive service Tweetpeek – something I hadn’t seen before. I’m going to delete this feed from my reader just because I already converse with two thousand people on Twitter and I don’t need more of those messages in my RSS reader. Better safe than sorry, though – an OPML file can be like a menu for subscribers to select from.
  • The highlight of the file is a feed from Yahoo Pipes that splices together the blogs of all of Voce’s PR clients. It’s something that Justin can edit behind the scenes and I’ll never know the difference – I’ll just get posts from the feeds of new clients as he ads their feeds to the master feed I’ve subscribed to. It’s a great solution to the problem.

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