Andy on Twitter

  • Dense Discovery is still my favourite newsletter. Look forward to it each week. Well worth supporting IMHO.… ,
  • Great read... I Feel Better Now | Jake Bittle ,
  • Another great example of cluelessness. Google has a right to exercise inordinate power over its own products. Just… ,
  • via ... is hard for us here to laugh. States now run the country abs SOMO sitting on the sidelines. ,
  • Still a bit surprising to me how often people confuse a successful company with a monopoly. And how they will compl… ,
  • And what about the rest of the Internet... they'll ask to dip their hand into the Google coffers as well... this is… ,
  • And oh, isn't Google fully within its rights to say "nah, don't think so, "we'll just stop surfacing news we have t… ,
  • Wonder if our Govt will figure out how search works and understand we want to find news on Google and it takes us t… ,
  • Yep. 100% Chaos. Covid has exposed the need for a new approach to Federal vs. State level governance. Border cont… ,
  • WA Premier lashes NSW over virus and continues to be full of rhetoric and utter BS. VIC is doing worse than NSW by… ,
  • Spot on. A Royal Commission should be accelerated by the PM... Victoria’s brutal bureaucracy bereft of basic decency ,
  • A great read... So right... Let’s ask a better question: Why doesn’t advertising work (more often)? | WARC ,
  • Further evidence of the disgrace that is . It's time for a coordinated federal approach versus the… ,
  • Victoria still in a state of total disarray with regard to covid testing and comms. DHS phones melting down. Covid… ,
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Something Every PR Person Should Read

Great post over at RRW on pitching them.  Some terrific rules for every PR pro.  I like the ideas on RSS especially and OPML files.  All PR Agencies should be doing what Voce are doing…

Voce Communications’ Justin Kistner sent me a great OPML file in response to my asking on Twitter why so few PR people have sent my their clients’ feeds. Here’s the file Justin put together and here’s what it contains:

  • The feed for Voce’s company blog, Voce Nation
  • A feed for press releases, which he said was empty right now but will deliver the goods when there are items available
  • A combined feed of all the Voce peoples’ messages on Twitter, built using the attractive service Tweetpeek – something I hadn’t seen before. I’m going to delete this feed from my reader just because I already converse with two thousand people on Twitter and I don’t need more of those messages in my RSS reader. Better safe than sorry, though – an OPML file can be like a menu for subscribers to select from.
  • The highlight of the file is a feed from Yahoo Pipes that splices together the blogs of all of Voce’s PR clients. It’s something that Justin can edit behind the scenes and I’ll never know the difference – I’ll just get posts from the feeds of new clients as he ads their feeds to the master feed I’ve subscribed to. It’s a great solution to the problem.

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