Andy on Twitter

  • A great piece from Mark Ritson - must read for every marketer ,
  • Atlassian’s two-year cloud journey | TechCrunch ,
  • Clean Up Corrosive Interpersonal Dynamics on Your Team with This System – ,
  • Interesting experiencing a Microsoft vs Google office rig in several years. Suffering productivity decline. Google… ,
  • Great to see James Dilworth added to the business hall of fame. His legacy has made a difference to so many lives t… ,
  • What a great read ,
  • Sydney airport has gone from best in class to total nightmare since I’ve lived here. Time for the Govt to step in.,
  • When marketing a good idea online always good to include the URL ,
  • Connect

Seven Blogging Rules…

… from Mr. Carr nonetheless. Some pretty sound advise. His first is a doozy:

  1. Don’t do it. If you have no compelling business reason to get involved in the blogosphere, then don’t.

I’m with him. And this is typically the hardest part of initiating any blogging effort – defining the compelling reason to blog. I’d love to hear from small to medium enterprise bloggers. The reason I ask this is that large companies are typically rich in talent and resources. In smaller enterprises blogging normally involves a trade-off. And where there are trade-offs involved, you’d better have a compelling reason for doing something.

Where I am not with Nick – and this directly relates to my experience of Sun – is that by encouraging and affording people the opportunity to blog they do bad things. My experience was they do great things and that a “sand pile for self expression” can be a good thing. I’ve seen the same in many companies now. They trick is to get the foundation right.

Speak Up — Add Your Thoughts


  • Connect
How did you connect?   [?]