Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
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Seven Blogging Rules…

… from Mr. Carr nonetheless. Some pretty sound advise. His first is a doozy:

  1. Don’t do it. If you have no compelling business reason to get involved in the blogosphere, then don’t.

I’m with him. And this is typically the hardest part of initiating any blogging effort – defining the compelling reason to blog. I’d love to hear from small to medium enterprise bloggers. The reason I ask this is that large companies are typically rich in talent and resources. In smaller enterprises blogging normally involves a trade-off. And where there are trade-offs involved, you’d better have a compelling reason for doing something.

Where I am not with Nick – and this directly relates to my experience of Sun – is that by encouraging and affording people the opportunity to blog they do bad things. My experience was they do great things and that a “sand pile for self expression” can be a good thing. I’ve seen the same in many companies now. They trick is to get the foundation right.

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