Andy on Twitter

  • RH: respect the opportunity you have @Cannes_Lions,
  • Kraft: Stay humble. Work hard. What happened yesterday has no relevance to today or next week. Don't wait for chance. @Cannes_Lions,
  • RH: companies matter in terms of getting stories out to people. @Cannes_Lions,
  • RH points to Trad media co's entering OTT ... @Cannes_Lions,
  • Kraft: nothing bad happens that doesn't have some good associated with it @Cannes_Lions,
  • Kraft: Eventually will be a NFL team in London @Cannes_Lions,
  • Kraft: The future is OTT - which means goodbye TV as we know it. Mobile + streaming + integration with games = winner @Cannes_Lions,
  • Kraft is concerned middle class not doing as well as they should. So right @Cannes_Lions,
  • The hard thing and the right thing are the same thing. Kraft @Cannes_Lions,
  • Practice patience. Never make a change unless you have something better. Kraft @Cannes_Lions,
  • Great orgs are built on inspired talent that is difficult to manage, sometimes large in confidence and ego, strong: Kraft at @Cannes_Lions,
  • The best tend to be the most creative - and tend to be the most difficult. As a leader you must learn to live with that. Kraft @Cannes_Lions,
  • Cannes debate underway.,
  • Thanks for a great session and for the beautiful and inspiring work. @Cannes_Lions,
  • Profit of 8 pounds for every 1 spent - rallies employees in critical trading period - emotion pays @johnlewisretail,
  • Connect

required reading

  • Two powerful stories on how to get your head in the right place… First on discipline…  and strengthening the mind
  • This is a shame.  I really like DEMO – and I really like Chris.  Never been to TechCrunch.
  • Cooper, Walker, Icebreaker, changing world view of NZ fashion
  • I knew it… popular bloggers have less clout… what about unpopular ones?  This is why recommendations and ratings on sites are so important.  RRW takes this one step further, concluding there is no Tipping Point
  • According to a new study from Canadian research firm Pollara, self-described social media users put far more trust in friends and family online than in popular bloggers, or strangers with 10,000 MySpace “friends.”

Edelman Trust.jpg

2 Responses

  1. By Tom O’Brien on April 4th, 2008 at 3:35 pm

    Nice Post – and here’s the kicker – friends online MAY NOT be someone they have ever met FTF. More likely they are people they have gotten to know (and trust) by participating in a community over time. That is the gold mine of the social web.

    http://humanvoice.wordpress.com/2008/02/05/how-online-communities-work-2/

    TO’B
    MotiveQuest LLC

  2. By Bob Blount on April 11th, 2008 at 1:27 pm

    Many people just accept online invitations to “join my network”. The real trust comes based on the depth of the friendship. I like to call it “the trusted network”. This is when you really know someone. Perhaps you went to school together, grew up together, work together, attend the same church, etc. As we all know, there are a limited number of real people in this circle.

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