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required reading

  • Two powerful stories on how to get your head in the right place… First on discipline…  and strengthening the mind
  • This is a shame.  I really like DEMO – and I really like Chris.  Never been to TechCrunch.
  • Cooper, Walker, Icebreaker, changing world view of NZ fashion
  • I knew it… popular bloggers have less clout… what about unpopular ones?  This is why recommendations and ratings on sites are so important.  RRW takes this one step further, concluding there is no Tipping Point
  • According to a new study from Canadian research firm Pollara, self-described social media users put far more trust in friends and family online than in popular bloggers, or strangers with 10,000 MySpace “friends.”

Edelman Trust.jpg

2 Responses

  1. By Tom O’Brien on April 4th, 2008 at 3:35 pm

    Nice Post – and here’s the kicker – friends online MAY NOT be someone they have ever met FTF. More likely they are people they have gotten to know (and trust) by participating in a community over time. That is the gold mine of the social web.

    MotiveQuest LLC

  2. By Bob Blount on April 11th, 2008 at 1:27 pm

    Many people just accept online invitations to “join my network”. The real trust comes based on the depth of the friendship. I like to call it “the trusted network”. This is when you really know someone. Perhaps you went to school together, grew up together, work together, attend the same church, etc. As we all know, there are a limited number of real people in this circle.

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