Andy on Twitter

  • Anyone who thinks Share of Search's moment has arrived hasn't been working in digital for at least the last decade.… ,
  • Spot on... what I saw at Sydney airport Monday night wasn't OK... Folks that had applied and been given a permit be… ,
  • The irony of NSW having double the cases of Victoria today but imposing the most draconian and inhuman limits on Vi… ,
  • More nothing announcement from Apple. Yawn. Seriously, this is the best they could do? And why not get rid of light… ,
  • Rage against the regime, end lockdown ‘torture’ - AND- Rage against the staggering border controls in place. Having… ,
  • If you want to see Kafkaesque government bureaucracy in action, just fly in through Sydney airport at the moment -… ,
  • The demands from Business and Federal leaders to reopen Victoria is clear. What is absent is the need to open at le… ,
  • Spot on. Instead of Dictator Dan’s endless ramblings he should be updating us on what the Govt has improved. Vict… ,
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  • These folks need help with marketing ,
  • Gosh is awful. Just terrible. DHL can deliver packages in a week from the US. can't g… ,
  • Anytime I see a package is being delivered by I basically resign myself to not getting the package. Curren… ,
  • Think mike missed the key point of blocking and bridging which is that you still have to answer the question.... ,
  • This is one of the most absurd waste of public money. Ridiculous. ,
  • Love how research gets announced as evidence without providing the research or links to it. Just don't buy that thi… ,
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required reading

  • Two powerful stories on how to get your head in the right place… First on discipline…  and strengthening the mind
  • This is a shame.  I really like DEMO – and I really like Chris.  Never been to TechCrunch.
  • Cooper, Walker, Icebreaker, changing world view of NZ fashion
  • I knew it… popular bloggers have less clout… what about unpopular ones?  This is why recommendations and ratings on sites are so important.  RRW takes this one step further, concluding there is no Tipping Point
  • According to a new study from Canadian research firm Pollara, self-described social media users put far more trust in friends and family online than in popular bloggers, or strangers with 10,000 MySpace “friends.”

Edelman Trust.jpg

2 Responses

  1. By Tom O’Brien on April 4th, 2008 at 3:35 pm

    Nice Post – and here’s the kicker – friends online MAY NOT be someone they have ever met FTF. More likely they are people they have gotten to know (and trust) by participating in a community over time. That is the gold mine of the social web.

    MotiveQuest LLC

  2. By Bob Blount on April 11th, 2008 at 1:27 pm

    Many people just accept online invitations to “join my network”. The real trust comes based on the depth of the friendship. I like to call it “the trusted network”. This is when you really know someone. Perhaps you went to school together, grew up together, work together, attend the same church, etc. As we all know, there are a limited number of real people in this circle.

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