Andy on Twitter

  • Looking forward to the next edition worth subscribing to print and online newsletter,
  • Good tips for fundraising. But, first step is to understand how ready you are by getting everything investors need… ,
  • Great tips from a deal maker and good observations on use of machines learning and AI to build better services… ,
  • Great read - love that is smashes the rampant ageism and myth of youth ... Alan Patricof: An Ageless VC Makes a Spl… ,
  • Some of the best music you'll ever listen too... stacked-up and ready to stream ,
  • Warm up for the Sydney to Hobart. ,
  • The power of brand influencers - interesting read. Interested in views on their methodology - might work for US mar… ,
  • Very clever... A Microsoft Excel Artist ,
  • While the problem underlying M&A integration is big, Material Information Platforms implemented pre-transaction wil… ,
  • Wow... t/sheets acquired by Intuit ,
  • Way to start the morning. Beautiful Balmoral.. Balmoral Sailing Club ,
  • Bank inquiry puts global investment at risk: Westpac's David Lindberg.. spot on ,
  • Why are taxi apps so appalling. Slow, lousy interface, freeze... hopeless attempt to satisfy customers and so easily fixed,
  • should give us the option of only accepting drivers who aren’t on a job. Stop “forcing” drivers to take a job while on a job. ,
  • National looks more desperate every day. NZ is lucky to have a leader with this much experience. ,
  • Connect

our competition in facebook

Some applause for our Regeneration competition on Facebook.  I’m thrilled the team chose to do this on Facebook…

Mix a premium brand with one of the best applications on Facebook and you get Dell’s Regeneration campaign, which asked people to use FM author GraffitiWall’s application to draw what green means to them. It attracted more than 7,000 drawings using GraffitiWall and a million votes for the best ones. Read the tale of the campaign on Chas Edwards’ blog, ChasNote, and see the amazing work in the Top 150 submissions on GraffitiWall.

A couple of observations:

  1. Costs a fraction of the cost of doing this on your own site – actually, pretty much nothing
  2. Zero IT barriers, which for anyone working in a medium to large company is a major factor
  3. Inviting a community to play is much easier than driving traffic to your own site and asking them to play there
  4. The tools on Facebook are just amazing… I love watching the graphics take shape – be sure to hit Replay on some of the images.
  5. We didn’t drive entries (data or form-fill) into Regeneration,org out of respect for the community and playing in the community.  Hard to get your head around this as a marketer when you are trying to grow two communities at once – the Dell and Regen community on Facebook – and the community at Regeneration.org.
  6. Would definitely do this again.

Be sure to join The Regeneration.

Other coverage: LA TImes, Chasnotes,

2 Responses

  1. By Simon Young on February 3rd, 2008 at 4:00 pm

    Awesome case study, thanks for sharing your insights. How did you get such intense involvement from people? And did you have to sell the idea of not collecting data to higher management?

Speak Up — Add Your Thoughts

Connections

  • Connect
How did you connect?   [?]
Indulgences-Coffee