Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
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OK, so there is no difference

Walt has a little “how-to” piece on switching from Windows to a Mac – if anything this piece exposes that there is little difference between the two. Windows matches Apple feature for feature and does more in many categories.

He also fails to point out features in Windows that are pretty neat… for instance, on switching programs – holding the windows key down and hitting tab will give you a visual rolodex of your applications – this is really useful if working on a multitude of PowerPoint presentations. Which, you’d be doing on a lesser version of Office if using a Mac.

And oh, Apple does have a right click button (actually, I know this – have a few macs kicking about). The fact they make it difficult to use is ignored. How about putting a right click button on the mouse?

I also get a chuckle of the misuse of data – “Sales of Apple’s Macintosh computers have been growing much faster than PC sales overall” – ok – off a very small share the percentile number is ok. But lets put that in perspective – Dell’s total increase in notebook sales last quarter – just the increase – nearly dwarfed all Apple notebook sales. I’ll take our increase over there total shipments any day. And the much maligned Vista is out shipping them as well.

Let me see, a PC costs less, same or better features, more applications, is faster… hmmm…. why change?

One Response

  1. By Jon At Work on July 7th, 2008 at 8:30 am

    Make sure you compare similar systems. Once you account for similar hardware and software, your prices will be more in line.

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