Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
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More On Pay-To-Play

Paul covers the Pay-to-Play issue, pointing to Richard’s comments. Paul makes a fair point that lisencing a first ammendment right isn’t a good move. Richard has some good ideas as well:

“…have CEOs of PR firms sign onto a code of proper behavior, that forbids payments to reporters, that mandates transparency on arrangements with third party experts and that bars a media company from having a licensed PR firm in the family. These standards must be enforceable, with the group given power to expel transgressors, then to demand a public apology and remanding of questionable earnings to the aggrieved client.”

At the end of the day, we do need an industry code of ethics backed by some kind of certification standard. You break the rules, you loose your certification. If accountants, lawyers, even sailors can organize this, why can’t the PR industry?

Then what we need is the CEOs of all PR firms to mandate certification for all employees, and for clients to only hire certified practioners. While this will take many years to implement I beleive it would ultimately put us in a better place.

The PRSA and IABC could act as vehicles for certification, but if they aren’t able to do this, maybe it’s time to form a new, independent group to handle this.

One Response

  1. By Michael Sommermeyer on January 26th, 2006 at 3:56 pm

    PRSA reorganized the APR to make it more relevant and more binding on the professional who earns it. While the organization may be smarting from that experience, I think it’s time the national asssembly considered an institutional APR which would hold agencies and firms accountable for their actions. While the APR has been hard to earn lately (I’m preparing for my second readiness review and I’m told others have struggled) perhaps it this type of hard test that would force all of us to shun pay-for-play and other schemes and work harder at maintaining higher ethical standards.

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