Andy on Twitter

  • The irony of NSW having double the cases of Victoria today but imposing the most draconian and inhuman limits on Vi… ,
  • More nothing announcement from Apple. Yawn. Seriously, this is the best they could do? And why not get rid of light… ,
  • Rage against the regime, end lockdown ‘torture’ - AND- Rage against the staggering border controls in place. Having… ,
  • If you want to see Kafkaesque government bureaucracy in action, just fly in through Sydney airport at the moment -… ,
  • The demands from Business and Federal leaders to reopen Victoria is clear. What is absent is the need to open at le… ,
  • Spot on. Instead of Dictator Dan’s endless ramblings he should be updating us on what the Govt has improved. Vict… ,
  • via ,
  • These folks need help with marketing ,
  • Gosh is awful. Just terrible. DHL can deliver packages in a week from the US. can't g… ,
  • Anytime I see a package is being delivered by I basically resign myself to not getting the package. Curren… ,
  • Think mike missed the key point of blocking and bridging which is that you still have to answer the question.... ,
  • This is one of the most absurd waste of public money. Ridiculous. ,
  • Love how research gets announced as evidence without providing the research or links to it. Just don't buy that thi… ,
  • The time has come for the Federal Govt to set a common standard for hot spots and get the State Govts to align with… ,
  • how other states can declare all of Melbourne a "hot spot" is nothing short of draconian and ridiculous. When will… ,
  • Connect

More On Pay-To-Play

Paul covers the Pay-to-Play issue, pointing to Richard’s comments. Paul makes a fair point that lisencing a first ammendment right isn’t a good move. Richard has some good ideas as well:

“…have CEOs of PR firms sign onto a code of proper behavior, that forbids payments to reporters, that mandates transparency on arrangements with third party experts and that bars a media company from having a licensed PR firm in the family. These standards must be enforceable, with the group given power to expel transgressors, then to demand a public apology and remanding of questionable earnings to the aggrieved client.”

At the end of the day, we do need an industry code of ethics backed by some kind of certification standard. You break the rules, you loose your certification. If accountants, lawyers, even sailors can organize this, why can’t the PR industry?

Then what we need is the CEOs of all PR firms to mandate certification for all employees, and for clients to only hire certified practioners. While this will take many years to implement I beleive it would ultimately put us in a better place.

The PRSA and IABC could act as vehicles for certification, but if they aren’t able to do this, maybe it’s time to form a new, independent group to handle this.

One Response

  1. By Michael Sommermeyer on January 26th, 2006 at 3:56 pm

    PRSA reorganized the APR to make it more relevant and more binding on the professional who earns it. While the organization may be smarting from that experience, I think it’s time the national asssembly considered an institutional APR which would hold agencies and firms accountable for their actions. While the APR has been hard to earn lately (I’m preparing for my second readiness review and I’m told others have struggled) perhaps it this type of hard test that would force all of us to shun pay-for-play and other schemes and work harder at maintaining higher ethical standards.

Speak Up — Add Your Thoughts


  • Connect
How did you connect?   [?]