Andy on Twitter

  • RH: respect the opportunity you have @Cannes_Lions,
  • Kraft: Stay humble. Work hard. What happened yesterday has no relevance to today or next week. Don't wait for chance. @Cannes_Lions,
  • RH: companies matter in terms of getting stories out to people. @Cannes_Lions,
  • RH points to Trad media co's entering OTT ... @Cannes_Lions,
  • Kraft: nothing bad happens that doesn't have some good associated with it @Cannes_Lions,
  • Kraft: Eventually will be a NFL team in London @Cannes_Lions,
  • Kraft: The future is OTT - which means goodbye TV as we know it. Mobile + streaming + integration with games = winner @Cannes_Lions,
  • Kraft is concerned middle class not doing as well as they should. So right @Cannes_Lions,
  • The hard thing and the right thing are the same thing. Kraft @Cannes_Lions,
  • Practice patience. Never make a change unless you have something better. Kraft @Cannes_Lions,
  • Great orgs are built on inspired talent that is difficult to manage, sometimes large in confidence and ego, strong: Kraft at @Cannes_Lions,
  • The best tend to be the most creative - and tend to be the most difficult. As a leader you must learn to live with that. Kraft @Cannes_Lions,
  • Cannes debate underway.,
  • Thanks for a great session and for the beautiful and inspiring work. @Cannes_Lions,
  • Profit of 8 pounds for every 1 spent - rallies employees in critical trading period - emotion pays @johnlewisretail,
  • Connect

Corporations Adopting Blogging

From this morning’s Holmes Report – corporations are getting into blogging according to a new study by research company Guidewire Group and iUpload, a content management and corporate blogging software company.

89 percent of respondents are either blogging now or are planning to blog. And corporate adoption of blogging is
entering its “hyper-growth” phase: more than 50 percent of respondents have launched one or more blogs in the
last year.

Adoption is being driven by business benefits, including improved internal communications (cited by 77.4 percent
of respondents) and improved brand recognition (78 percent).

Barriers to adoption exist, but they are limited in scope compared to other emerging technologies, and are not
significantly related to technology issues themselves.

Of corporations that do not yet blog, 57 percent say they are unsure of the benefits, whereas 42 percent of those who do blog say that maintaining enthusiasm for the blog deployment is the largest barrier to success.

Speak Up — Add Your Thoughts

Connections

  • Connect
How did you connect?   [?]