Andy on Twitter

  • Love this... ,
  • Like how McKinsey frames culture and behaviour together. ,
  • Fed Up with Super Rugby games stopages for criminal investigations. Equaly tired of thuggery ,
  • Quarter final super rugby and the stadium looks pretty empty. Sad state of super rugby in AU,
  • Agree with Mark - don't get it. Don't need to be reminded that my sandwich was a beauty chook. ,
  • I just published “The Cannes Conundrum” ,
  • Church in London has a little cafe in the entrance serving Allpress coffee. How good is that. God and coffee to go. ,
  • That flight to London is one epic trip. Thanks for an enjoyable flight.,
  • Must read for all marketers... ,
  • ... instead correlate TV to commercial outcomes, not online viewing ,
  • ... but buying TV so people watch you on YouTube while trying to sell Tide... that's more than strange ... ,
  • Another reason TV is so important a part of the Mix - spillover into online engagement ... ,
  • Well that's a change. Might be better to focus on the tech stuff though. And the need for lots of it. ,
  • Some beautiful coffee kit here... ,
  • Further evidence that the IRB are nearly as out of touch with rugby performance as the ARU ,
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Corporations Adopting Blogging

From this morning’s Holmes Report – corporations are getting into blogging according to a new study by research company Guidewire Group and iUpload, a content management and corporate blogging software company.

89 percent of respondents are either blogging now or are planning to blog. And corporate adoption of blogging is
entering its “hyper-growth” phase: more than 50 percent of respondents have launched one or more blogs in the
last year.

Adoption is being driven by business benefits, including improved internal communications (cited by 77.4 percent
of respondents) and improved brand recognition (78 percent).

Barriers to adoption exist, but they are limited in scope compared to other emerging technologies, and are not
significantly related to technology issues themselves.

Of corporations that do not yet blog, 57 percent say they are unsure of the benefits, whereas 42 percent of those who do blog say that maintaining enthusiasm for the blog deployment is the largest barrier to success.

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