Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
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BLOGGING AND IR

This is one sticky subject – Lynn Tyson and Rob Williams, colleagues of mine at Dell have done an amazing job of blazing new frontiers in this area. This post has an interesting POV on blogging and IR, along with a comment from Rob…

“I agree that one of the important implications of IR blogs is democratizing publicly available information and making IR more accessible for ALL investors. And, while there are some constraints around “corporate positions” www.dell.com/dellshares is working to build our voice and bring an investor perspective and point of view to various aspects of the business. Over time, I believe dellshares will develop a strong individual voice that is based on listening to investors and engaging with them, making us a little more human, a lot more accessible and little less bureaucratic.”

Speak Up — Add Your Thoughts

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