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Apple Retails Stats…

Some stunning stats on Apple’s retail stores:

  • Apple will open 40 new stores this year, an average of one every nine days.
  • The stores conduct approximately 3,500 special events, such as classes on software, every week.
  • On average, 10,876 visitors come to an Apple Store each week, up from 9,316 per week last fiscal year.
  • Average revenue per store is $441,000 per week.
  • Employee turnover is 20 percent a year, compared to 50 percent on average for the retail industry.
  • The average Apple Stores outsells all its neighbors, stores like Ann Taylor, Pottery Barn, Sharper Image, combined.
  • The average Apple Store, with its 6,000 square feet of space, generates two-thirds of the revenue of a Best Buy, which averages 38,000 square feet.
  • There are over 100,000 ProCare members, each ProCare membership generating $99 per year, plus the irritation of those waiting in line at the Genius Bar without ProCare membership.
  • 20,000 children were indoctrinated participated in the Summer Camp program this year.

Everytime I go into a store I’m stunned at how alive they are. For a contrast, visit a Sony store. Each Apple store is in effect one of the community epicenters. A place to learn, meet, swap ideas and get support. They really are remarkable.

An aside: expect the next version of Office for Mac mid 2007

One Response

  1. By Edward O’Meara on September 18th, 2006 at 2:41 pm


    You are so right. I was just thinking about this today as my wife was showing me some new trick she learned at the mall today… I’ve been in/around tech for 15 years, and FINALLY got my wife an iBook this past year bc she wouldn’t touch the HP MediaCenter.

    With the Apple Store not far away, she has become an absolute convert – and I think the accessibility of their retail approach (vs. an impatient husband or incomprehensible tech-no-nothin’s at the local Best Buy) has everything to do with it.

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