Andy on Twitter

  • Dalts = hardest working, gutsiest leaders I know. The finest of sportspeople and bloody nice guy ,
  • Mich colder here than the Sth of France. Just saying. No morning swim today. ,
  • Amazing sail by . Boats look similar in terms of raw speed but better setup and smoother. So g… ,
  • So proud of all the amazing sailing and beautiful boat,
  • Watching on EK from Nice to Dubai. Go boys go! Thanks Emirates!!!! And for backup feed ,
  • So called global mag propagating a US-centric view of the world. There are great CMOs outside the US ,
  • Everytime I step in I instantly regret it. Appalling service. Dirty stores. Awful coffee. Dreaming of St Ali and Dukes right now,
  • To be clear - when ordering anything large or Venti at Starbucks you are ordering a MILKSHAKE with some coffee ,
  • Further spotlighting the Wallabies Woes ,
  • Like wo has tapes anyway? Or even a tape recorder? Or a tape player? Or a fax? ,
  • RH: respect the opportunity you have @Cannes_Lions,
  • Kraft: Stay humble. Work hard. What happened yesterday has no relevance to today or next week. Don't wait for chance. @Cannes_Lions,
  • RH: companies matter in terms of getting stories out to people. @Cannes_Lions,
  • RH points to Trad media co's entering OTT ... @Cannes_Lions,
  • Kraft: nothing bad happens that doesn't have some good associated with it @Cannes_Lions,
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Will True Fans Buy Anything?

I’m not so sure. I’m a true fan of many brands. And man, the temptation is like nothing else when you are one. But normally logic prevails. Most people I know seem to be like that.

So why I buy the idea that building true fans – fans with no likely barriers to purchase – should be a mission for any marketer, I don’t buy they will actually do that. The true metric of a true fan, IMHO, isn’t the propensity to purchase but rather their propensity to promote.

That’s what makes net promoter one of today’s most important business metrics. And yes, they might drive 200 miles to see you sing… they just might not buy the albumn. The goal then is to convert them to buyers, sponsors and supporters.

So, the idea of true fans is a really powerful one. And Tim is right, this is critical reading for any marketer. And, we all ought to strive for 1,000 true fans.

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