Andy on Twitter

  • Quarter final super rugby and the stadium looks pretty empty. Sad state of super rugby in AU,
  • Agree with Mark - don't get it. Don't need to be reminded that my sandwich was a beauty chook. ,
  • I just published “The Cannes Conundrum” ,
  • Church in London has a little cafe in the entrance serving Allpress coffee. How good is that. God and coffee to go. ,
  • That flight to London is one epic trip. Thanks for an enjoyable flight.,
  • Must read for all marketers... ,
  • ... instead correlate TV to commercial outcomes, not online viewing ,
  • ... but buying TV so people watch you on YouTube while trying to sell Tide... that's more than strange ... ,
  • Another reason TV is so important a part of the Mix - spillover into online engagement ... ,
  • Well that's a change. Might be better to focus on the tech stuff though. And the need for lots of it. ,
  • Some beautiful coffee kit here... ,
  • Further evidence that the IRB are nearly as out of touch with rugby performance as the ARU ,
  • Acquisition is important for growth... But if its is just replacing loss, it isn’t growth – it’s just churn .. ,
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Will True Fans Buy Anything?

I’m not so sure. I’m a true fan of many brands. And man, the temptation is like nothing else when you are one. But normally logic prevails. Most people I know seem to be like that.

So why I buy the idea that building true fans – fans with no likely barriers to purchase – should be a mission for any marketer, I don’t buy they will actually do that. The true metric of a true fan, IMHO, isn’t the propensity to purchase but rather their propensity to promote.

That’s what makes net promoter one of today’s most important business metrics. And yes, they might drive 200 miles to see you sing… they just might not buy the albumn. The goal then is to convert them to buyers, sponsors and supporters.

So, the idea of true fans is a really powerful one. And Tim is right, this is critical reading for any marketer. And, we all ought to strive for 1,000 true fans.

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