Andy on Twitter

  • Self help posts on Medium have reached toxic levels. .,
  • Malcolm Turnbull thinks Australia Post's CEO is overpaid - and it looks like he's the world's most expensive postie ,
  • “Algolia: The Most Impactful Early Sales Tactics” ,
  • DropBox story is just amazing – From zero to a billion in a decade ,
  • Wandered into JBHifi. Had what I needed on display but not in stock. Why merch what you don't have. Bring on Amazon. .,
  • Wow, was waiting for Amazon to arrive and nuke Aussie retail. Seems they Rent needed. Herringbone and R&B now in VA. ,
  • I Work from Home - The New Yorker ,
  • Dan has some good thoughts here on defining social media success by on @LinkedIn,
  • It's like forgot about dashboard in OSX. Why not just remove it?,
  • Great thoughts on agile marketing. ,
  • They are back! I want one of those hats! Jamiroquai - Automaton via @YouTube,
  • What happened to our Democratic leaders ? The silence is deafening. Stand-up with us and fight this. ,
  • So many clever fintech startups emerging and getting funding ,
  • Reading the latest economist - strikes me how bad B2B advertising is. Why do Co's think animating bad ads makes them better?,
  • Great read.... ,
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The Shift

 
One of the greatest shifts occurring as a result of the rise of mobile devices is how we go about completing everyday tasks.
 
Checking our bank balance, paying a bill, upgrading an account, applying for a credit card – all are examples of activity we once dedicated time to. We planned to visit a branch. We filled out application forms and waited. We sat in front of a browser and dedicated attention to completing a task.
 
Now, many of those tasks are things we do while we are doing something else. Riding on the train or bus; sitting in a meeting; or when the Ads roll at the cinema or on TV. As we shift those tasks into other activity, we compress the time we are willing to dedicate to completing them.
 
Those that are winning in mobile have typically simplified processes to be so simple and easy you can do them while doing something else – and, ensured that the task can be completed in the average TV ad break.
 
Simple, easy and speedy are the watchwords for winners in the dominantly mobile economy. 

One Response

  1. By buy albion online gold on December 20th, 2016 at 1:50 am

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