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  • A great read for all of you using Google... ,
  • Great interview on AI And The Era Of The Digital Human ,
  • I pick up a new Samsung or Huawei phone and think "this is seriously good" Then I read Apple's announcements today… ,
  • Children of Men is my fave... The best 100 films of the 21st century, according to 177 film critics around the worl… ,
  • Why does my iPhone insist on auto capitalising place names? What on earth is it thinking. ,
  • Why matters more than ever... reduce the complexity, increase confidence, realise better outcomes… ,
  • This might impact the marketing budgets of big business but it really impacts the business of small business owners. ,
  • And the shakedown plays out in other ways, Google doesn’t let you target their trademarks - or even mention “Google… ,
  • Am bewildered how tech companies think "Dark Mode" is a compelling feature. Billions in R&D and what we came up wit… ,
  • Cadbury's brand purpose is just 'woke-washing' - continue to agree with Mark's comments... instead of talking about… ,
  • Couldn't agree more. And how about allowing fake review sites surface higher?Google's paid search ads are a 'shaked… ,
  • Well, thank goodness I have a 13" MacBook... MacBook ban: Qantas, Virgin Australia clamp down on Apple laptops ,
  • Let’s see if this team can redeem themselves. I suspect not. Not due to not having the best talent… ,
  • Great to see Jon and the team out with another game ,
  • A fair analysis of this awful ⁦@allblacksrugby⁩ team. How the coaches could get this so wrong is beyond me. Hansen’… ,
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The Shift

 
One of the greatest shifts occurring as a result of the rise of mobile devices is how we go about completing everyday tasks.
 
Checking our bank balance, paying a bill, upgrading an account, applying for a credit card – all are examples of activity we once dedicated time to. We planned to visit a branch. We filled out application forms and waited. We sat in front of a browser and dedicated attention to completing a task.
 
Now, many of those tasks are things we do while we are doing something else. Riding on the train or bus; sitting in a meeting; or when the Ads roll at the cinema or on TV. As we shift those tasks into other activity, we compress the time we are willing to dedicate to completing them.
 
Those that are winning in mobile have typically simplified processes to be so simple and easy you can do them while doing something else – and, ensured that the task can be completed in the average TV ad break.
 
Simple, easy and speedy are the watchwords for winners in the dominantly mobile economy. 

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