Andy on Twitter

  • Self help posts on Medium have reached toxic levels. .,
  • Malcolm Turnbull thinks Australia Post's CEO is overpaid - and it looks like he's the world's most expensive postie ,
  • “Algolia: The Most Impactful Early Sales Tactics” ,
  • DropBox story is just amazing – From zero to a billion in a decade ,
  • Wandered into JBHifi. Had what I needed on display but not in stock. Why merch what you don't have. Bring on Amazon. .,
  • Wow, was waiting for Amazon to arrive and nuke Aussie retail. Seems they Rent needed. Herringbone and R&B now in VA. ,
  • I Work from Home - The New Yorker ,
  • Dan has some good thoughts here on defining social media success by on @LinkedIn,
  • It's like forgot about dashboard in OSX. Why not just remove it?,
  • Great thoughts on agile marketing. ,
  • They are back! I want one of those hats! Jamiroquai - Automaton via @YouTube,
  • What happened to our Democratic leaders ? The silence is deafening. Stand-up with us and fight this. ,
  • So many clever fintech startups emerging and getting funding ,
  • Reading the latest economist - strikes me how bad B2B advertising is. Why do Co's think animating bad ads makes them better?,
  • Great read.... ,
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The Rise Of The Social Media Specialist

Does your company have a social media specialist?

Seems they are on the rise, reflecting what I said awhile back that social media would become a profession in its own right. As the medium expands, the requisite skills to operate and drive leadership get more complex.

“Twitter has gotten to this place that everyone is interested in it,” said Josh Bernoff, a Forrester analyst and co-author of a book about social technologies. But interest does not equal ability, he said. The qualities that make someone a good social media maven — which include being available round-the-clock to anyone who writes — are different than the skills used by mainstream corporate publicists.

“They are not acting like spokespeople, but real people,” Mr. Bernoff said. “You have to be careful about what you say while, at the same time, be much more personal than the average corporate P.R. guy. You need people who understand the mores and etiquette. Not everyone knows how to do that.”

Speak Up — Add Your Thoughts

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