Andy on Twitter

  • Every Company Will Be a Fintech Company ,
  • nice placement ,
  • Why you should plan to travel to Australia NOW... so right... ,
  • Samsung's Neon artificial humans aren't artificial or human enough | WIRED UK @soulmachines,
  • Was there this morning - at 5am the smoke blanketing the city was awful. Can only imagine what it would like to be… ,
  • Fascinating... 6 things to ask yourself before you share a bushfire map on social media ,
  • Great read for marketers on creating a category and why marketing starts with product... ,
  • Genius ,
  • Fake News & Fake Humans « The Daily Lark ,
  • Fake News & Fake Humans - Samsung's announcements at CES ,
  • Perhaps the worst ad I've seen in a while and further reflection of how most Fintech's don't actually have a busine… ,
  • Don't think I've ever seen a bigger gap between what a bunch of politicians think and what the public sees and feel… ,
  • The bushfires make my ongoing saga a truly first-world kind of problem. Amazing a company of this scale can be so bad.,
  • Explainer: how effective is bushfire hazard reduction on Australia's fires? | Australia news | The Guardian ,
  • Just staggering... Fresh Cambridge Analytica leak ‘shows global manipulation is out of control’ | UK news | The Gua… ,
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The Rise Of The Social Media Specialist

Does your company have a social media specialist?

Seems they are on the rise, reflecting what I said awhile back that social media would become a profession in its own right. As the medium expands, the requisite skills to operate and drive leadership get more complex.

“Twitter has gotten to this place that everyone is interested in it,” said Josh Bernoff, a Forrester analyst and co-author of a book about social technologies. But interest does not equal ability, he said. The qualities that make someone a good social media maven — which include being available round-the-clock to anyone who writes — are different than the skills used by mainstream corporate publicists.

“They are not acting like spokespeople, but real people,” Mr. Bernoff said. “You have to be careful about what you say while, at the same time, be much more personal than the average corporate P.R. guy. You need people who understand the mores and etiquette. Not everyone knows how to do that.”

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