Andy on Twitter

  • Every Company Will Be a Fintech Company ,
  • nice placement ,
  • Why you should plan to travel to Australia NOW... so right... ,
  • Samsung's Neon artificial humans aren't artificial or human enough | WIRED UK @soulmachines,
  • Was there this morning - at 5am the smoke blanketing the city was awful. Can only imagine what it would like to be… ,
  • Fascinating... 6 things to ask yourself before you share a bushfire map on social media ,
  • Great read for marketers on creating a category and why marketing starts with product... ,
  • Genius ,
  • Fake News & Fake Humans « The Daily Lark ,
  • Fake News & Fake Humans - Samsung's announcements at CES ,
  • Perhaps the worst ad I've seen in a while and further reflection of how most Fintech's don't actually have a busine… ,
  • Don't think I've ever seen a bigger gap between what a bunch of politicians think and what the public sees and feel… ,
  • The bushfires make my ongoing saga a truly first-world kind of problem. Amazing a company of this scale can be so bad.,
  • Explainer: how effective is bushfire hazard reduction on Australia's fires? | Australia news | The Guardian ,
  • Just staggering... Fresh Cambridge Analytica leak ‘shows global manipulation is out of control’ | UK news | The Gua… ,
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On the CMO Role

Liked this piece from David on collaboration routes for the CMO. My only issue is as defining these as routes for the troubled CMO when in reality they are perfect for any CMO.

Fourth identify and leverage great ideas. Too often silos are constrained and fail to create brilliant offering or marketing innovations. Or there is the ultimate silo tragedy that an all too rare home run product or marketing program is developed in one silo unit and remains hidden because there is no mechanism to leverage it or even to make it know to the rest of the organization. Three organization capabilities are needed to change this. First the silo groups need to be empowered and motivated to create offerings and marketing programs. Second, there needs to be mechanisms to identify and share the existence of winners either through cross-silo meetings or through staff facilitators. Third, there needs to be a process to test and roll out the winners. Firms with this capability have seen a big payoff. Consider that McDonald’s “I’m lovin it” came from Germany, Pantene’s “Hair So Healthy It Shines” came from Taiwan, and Nestlé’s ice cream sack Dibs came from the US. Consider also the learnings for P&G from the Pampers Baby Car web site and the VISA learnings from promoting the Olympics in the US.

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