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How IT Execs Consume

Some interesting insights from Strategic Oxygen:

  1. Younger CIOs consume a lot, a lot of everything. Older CIOs should pay attention to the need for a wide net of information sources. The tendency to lock into a few is the way of the future.
  2. Everything online is hot and immediate. This is most true in areas like blogs and IT forums when we asked the younger CIO about content needs.
  3. Tech publications’ online versions matter more to the younger CIO than the older ones β€” who like print. This spells a real problem for the print publications and maybe that means they become thinner in size and content and less useful for information.
  4. Analysts’ opinions and white papers have resonance for the younger CIO because they offer experienced views. ROI tool sites seem to have more attraction to the younger than the older.
  5. Brand Web sites have FAR less value among the younger CIO target. For any of you older CIOs out there, it might be time to look elsewhere than the brands own advertising portal for information.
  6. Older CIOs love the trade show, the out-of-office experience for an extended period of information gathering. We all might need to re-think this as the curve of acceptance drops off very significantly as a CIO gets younger. Time is everything for the younger CIO, trade shows are all time.
  7. Technology information Web sites (like Techrepublic) work well for the Cusper or the generation-Y CIO but not so much the Boomer.
  8. Podcasting is a thing of youth.

500+ CIOs - IMpactful Vehicles for Awareness Stage Chart

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