Andy on Twitter

  • And so what they should do is apply the learnings from the four days to five days and get even more. Compressing ti… ,
  • Agree with Mark. How ridiculous is this. Ink is cheap in the world of digital - but doesn’t mean you should use it. ,
  • As much as I want Facebook to take as much responsibility as any publisher does for its ads, why aren’t lawmakers p… ,
  • M&A trends in consumer - readiness will matter ⁦@teamansarada⁩ ⁦@ansarada⁩ ,
  • Why do we even care about an irrelevant and illogical ranking system that even Rugby’s big boss denounces as a joke. ,
  • Great that Adidas sorted this but kind of staggering they weren't onto this for decades ,
  • Did Google Duplex just pass the Turing Test? And what happens if the interaction is made even more human with a dig… ,
  • Really basic stuff but worth a read... CMOs and Teamwork: How Can High-Performing Teams Shape Success? ,
  • Opinion | Marc Benioff: We Need a New Capitalism - The New York Times ,
  • When updates an iPhone app - Reminders - that renders it useless with the companion desktop app until Catalina arrives = ,
  • So fed up with commentators reffing the game. They have so much more to offer. All we get is constant… ,
  • How Negative News Distorts Our Thinking ⁦@SparkNZ⁩ ⁦@billbennettnz⁩ ,
  • And the coverage seems to miss that for some using on their carrier connection it streamed bea… ,
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How IT Execs Consume

Some interesting insights from Strategic Oxygen:

  1. Younger CIOs consume a lot, a lot of everything. Older CIOs should pay attention to the need for a wide net of information sources. The tendency to lock into a few is the way of the future.
  2. Everything online is hot and immediate. This is most true in areas like blogs and IT forums when we asked the younger CIO about content needs.
  3. Tech publications’ online versions matter more to the younger CIO than the older ones — who like print. This spells a real problem for the print publications and maybe that means they become thinner in size and content and less useful for information.
  4. Analysts’ opinions and white papers have resonance for the younger CIO because they offer experienced views. ROI tool sites seem to have more attraction to the younger than the older.
  5. Brand Web sites have FAR less value among the younger CIO target. For any of you older CIOs out there, it might be time to look elsewhere than the brands own advertising portal for information.
  6. Older CIOs love the trade show, the out-of-office experience for an extended period of information gathering. We all might need to re-think this as the curve of acceptance drops off very significantly as a CIO gets younger. Time is everything for the younger CIO, trade shows are all time.
  7. Technology information Web sites (like Techrepublic) work well for the Cusper or the generation-Y CIO but not so much the Boomer.
  8. Podcasting is a thing of youth.

500+ CIOs - IMpactful Vehicles for Awareness Stage Chart

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