Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
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Giving Up Email

Enjoyed this read and thought this bit was spot on:

We have finally understood and came to terms with the fact that we could no longer sustain that method of working in an environment where we now know there are much much better collaborative and knowledge sharing tools out there with social software. We are finally embracing that notion that we need to smarten up in our very own use of email, even if that implies playing games, and start considering how email is no longer the king and master of the corporate world, but just another useful tool for certain types of interactions where it is rather suited for the job.

2 Responses

  1. By JoolianP on February 12th, 2012 at 11:28 pm

    These are some old comScore stats but webmail usage has been declining for a couple of years for anyone under 54.

    http://www.buzznumbershq.com/blog/2011/02/08/web-email-usage-declines-by-59-among-teens/

  2. By JoolianP on February 12th, 2012 at 11:31 pm

    Sorry, pressed submit too quickly…..

    Even though I’m in that group, for a while, I wasn’t sure it was practical until recently but DM is growing at work – only problem being archiving it if it is needed later.

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