Andy on Twitter

  • So called global mag propagating a US-centric view of the world. There are great CMOs outside the US ,
  • Everytime I step in I instantly regret it. Appalling service. Dirty stores. Awful coffee. Dreaming of St Ali and Dukes right now,
  • To be clear - when ordering anything large or Venti at Starbucks you are ordering a MILKSHAKE with some coffee ,
  • Further spotlighting the Wallabies Woes ,
  • Like wo has tapes anyway? Or even a tape recorder? Or a tape player? Or a fax? ,
  • RH: respect the opportunity you have @Cannes_Lions,
  • Kraft: Stay humble. Work hard. What happened yesterday has no relevance to today or next week. Don't wait for chance. @Cannes_Lions,
  • RH: companies matter in terms of getting stories out to people. @Cannes_Lions,
  • RH points to Trad media co's entering OTT ... @Cannes_Lions,
  • Kraft: nothing bad happens that doesn't have some good associated with it @Cannes_Lions,
  • Kraft: Eventually will be a NFL team in London @Cannes_Lions,
  • Kraft: The future is OTT - which means goodbye TV as we know it. Mobile + streaming + integration with games = winner @Cannes_Lions,
  • Kraft is concerned middle class not doing as well as they should. So right @Cannes_Lions,
  • The hard thing and the right thing are the same thing. Kraft @Cannes_Lions,
  • Practice patience. Never make a change unless you have something better. Kraft @Cannes_Lions,
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elBulli: a creative organization Management Innovation eXchange

Really liked this case study over at the MIX. It’s this kind of stuff that makes it part of my weekly reads:

Lessons

ElBullis experience in building the creative organization brings to the fore the importance of having a model of organization aligned towards creativity.

5 determinants of the creative organization at elBulli are presented:

1-Creation and Creativity-Focus on creativity rather than customers-Exploring new path rather than leveraging activities already carried out

2-Diversity-In team composition-Broad, diverse cognitive base-Incorporation of new ideas-Greater ability to interpret reality, crafting innovative options

3-Strong Organizational Identity-Based on strong long lasting values -Generosity to share knowledge in and outside the organization-Teamwork:individual talent to enhance organizational talent-Extreme creativity

4-Low macroculture embeddedness-No comparison or benchmark with competitors-Viewed by the market as an artistic experience: elBulli=art-elBullis gastronomy spans across arts, psychology, science and technology-Breaking new ground: avant-garde cooking

5-Open business model-Knowledge is created in and outside the organization-Partnership that enable knowledge acquisition i.e.,Harvard-Sharing knowledge with others

via elBulli: a creative organization Management Innovation eXchange.

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