Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
  • Learned

Change the Way You Work

  • Chromecast is on fire. Wait till you start using Chromebox. It is going to change your workplace forever. A year after launch, Chromecast streaming sticks have been used 400 million times to cast media to TVs. But the bigger story is that Chromecast is starting to change our concept of a TV itself.
  • And this is what happens when you focus on customer experience. Amazon.com Announces Second Quarter Sales up 23% to $19.34 Billion. Thank goodness because their TV ads aren’t going to do it for them.
  • The Evolving VC Industry – some great observations. The VC industry is changing. The press has focused on the wrong story – crowd funding. The bigger story is the shift from public financing to private financing and the bifurcation of the venture industry. This presentation examines the case.
  • Facebook now worth more than Coke or ATT.
  • Big banks need to adopt practices from little start-ups. Senior Westpac banker Brian Hartzer says banks should try to act like start-up companies if they are to thrive in an era of sweeping technological change.

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Connections

  • Learned
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