Andy on Twitter

  • So right ,
  • Reflects what I witnessed coming back into NSW Sydney airport. The worst kind of bureaucratic indecency on people l… ,
  • Mr Black Merch Pack ,
  • Powering Financial Services Compliance with Voice Data by ,
  • Great read - really resonated... Your Marketing Team is Slow. Here’s a Framework to Move Faster. | First Round Revi… ,
  • Huge congrats to all the team Amazing start-up with great leadership and great investor backing ,
  • If you can say anything you like on TV why are we dragging Tech CEOs to Washington and attempting to hold them acco… ,
  • Great to see Aussie-born Rokt still going strong. ,
  • Anyone who thinks Share of Search's moment has arrived hasn't been working in digital for at least the last decade.… ,
  • Spot on... what I saw at Sydney airport Monday night wasn't OK... Folks that had applied and been given a permit be… ,
  • The irony of NSW having double the cases of Victoria today but imposing the most draconian and inhuman limits on Vi… ,
  • More nothing announcement from Apple. Yawn. Seriously, this is the best they could do? And why not get rid of light… ,
  • Rage against the regime, end lockdown ‘torture’ - AND- Rage against the staggering border controls in place. Having… ,
  • If you want to see Kafkaesque government bureaucracy in action, just fly in through Sydney airport at the moment -… ,
  • The demands from Business and Federal leaders to reopen Victoria is clear. What is absent is the need to open at le… ,
  • Inspired

Disrupt or Be Disrupted

  • Australia is a prime target for digital disruptors: Boston Consulting Group’s CEO nails what Aussie businesses need to do to stay alive. “Australian companies are in danger of being pushed aside by innovative competitors from at home and abroad unless they move more quickly to catch up with the digital revolution.”
  • What is your cognitive bias… go on, have some fun, find out.
  • So much for privacy. Are you correlating purchase data with advertising behaviour? Here’s how. Everyone in advertising is buying exhaustive records of your purchases—all your purchases—and comparing them to your viewing habits so that they know which ads you saw and whether or not they changed your behavior.
  • And on privacy… more than half of mobile users don’t want their location tracked. And the reason is practical. Of the 50 percent of participants who didn’t want to be tracked online, privacy was the No. 1 reason offered, at 51 percent. Another 13 percent didn’t want to receive too many messages and 8 percent were wary of irrelevant messages. An additional 5 percent of users were afraid a marketer would manipulate their information or send inappropriate and uninteresting messages.
  • Your actions will be tweeted. Southwest deals with a Twitter issue, the wrong way. Again exposing how quickly a great social program can be corrupted and polluted by actions at the edge of the network. In short, have you trained your frontline staff on social media and your preferred response to issues.
  • Yes We Cannes: Chris has some great takeouts from his journey to Cannes. Wrestling Possums is a blog to follow.

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