Andy on Twitter

  • So proud of all the amazing sailing and beautiful boat,
  • Watching on EK from Nice to Dubai. Go boys go! Thanks Emirates!!!! And for backup feed ,
  • So called global mag propagating a US-centric view of the world. There are great CMOs outside the US ,
  • Everytime I step in I instantly regret it. Appalling service. Dirty stores. Awful coffee. Dreaming of St Ali and Dukes right now,
  • To be clear - when ordering anything large or Venti at Starbucks you are ordering a MILKSHAKE with some coffee ,
  • Further spotlighting the Wallabies Woes ,
  • Like wo has tapes anyway? Or even a tape recorder? Or a tape player? Or a fax? ,
  • RH: respect the opportunity you have @Cannes_Lions,
  • Kraft: Stay humble. Work hard. What happened yesterday has no relevance to today or next week. Don't wait for chance. @Cannes_Lions,
  • RH: companies matter in terms of getting stories out to people. @Cannes_Lions,
  • RH points to Trad media co's entering OTT ... @Cannes_Lions,
  • Kraft: nothing bad happens that doesn't have some good associated with it @Cannes_Lions,
  • Kraft: Eventually will be a NFL team in London @Cannes_Lions,
  • Kraft: The future is OTT - which means goodbye TV as we know it. Mobile + streaming + integration with games = winner @Cannes_Lions,
  • Kraft is concerned middle class not doing as well as they should. So right @Cannes_Lions,
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"Green" Resonates As A Message

Just in case you thought Sun and Dell were smoking something with all their Green messaging, take a read of this piece in Computerworld. In fact, Green is the new black when it comes to messaging. Take a look at the messaging leadership that GE is demonstrating.

In fact, GE is one of the few to extend it across to a brand play (“ecoimagination“) while maintaining a degree of authenticity. Sun on the other hand is really doing a great job of attaching the product to tangible benefits – like energy rebates – and product branding – “cool threads“.

What is going on here is interesting. Recognizing the very tangible commercial advantage of messaging green, companies like Sun, GE and Dell are moving beyond messaging as hyperbole and into making the message very real. The stand to gain from the mantra of “live the message and prosper”.

One Response

  1. By JohnP@Dell on September 12th, 2006 at 7:28 pm

    … live the message and *everyone* prospers.

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