Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
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New Report… Rebuilding Trust

EuroRSG just released their 11th Annual Survey of the Media with Columbia University Graduate School of Journalism:

  • 51% of journalists use blogs regularly – with 28% of them relying on them for day–to-day reporting, despite only 1% believing they are credible.
  • 49% of journalists have lost trust in corporations over the last year, while 45% are less trusting of the professional behavior of their own colleagues – up from 34% in 2003.
  • 76% of journalists agree that corporate candidness in times of crisis is poor, and 66% say the same about corporate transparency during a company crisis.
  • 93% note that they are less trusting of colleagues, and 79% believe that recent revelations about journalists taking payment from third parties has had quite a strong effect on media credibility.

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