Andy on Twitter

  • Dalts = hardest working, gutsiest leaders I know. The finest of sportspeople and bloody nice guy ,
  • Mich colder here than the Sth of France. Just saying. No morning swim today. ,
  • Amazing sail by . Boats look similar in terms of raw speed but better setup and smoother. So gā€¦ ,
  • So proud of all the amazing sailing and beautiful boat,
  • Watching on EK from Nice to Dubai. Go boys go! Thanks Emirates!!!! And for backup feed ,
  • So called global mag propagating a US-centric view of the world. There are great CMOs outside the US ,
  • Everytime I step in I instantly regret it. Appalling service. Dirty stores. Awful coffee. Dreaming of St Ali and Dukes right now,
  • To be clear - when ordering anything large or Venti at Starbucks you are ordering a MILKSHAKE with some coffee ,
  • Further spotlighting the Wallabies Woes ,
  • Like wo has tapes anyway? Or even a tape recorder? Or a tape player? Or a fax? ,
  • RH: respect the opportunity you have @Cannes_Lions,
  • Kraft: Stay humble. Work hard. What happened yesterday has no relevance to today or next week. Don't wait for chance. @Cannes_Lions,
  • RH: companies matter in terms of getting stories out to people. @Cannes_Lions,
  • RH points to Trad media co's entering OTT ... @Cannes_Lions,
  • Kraft: nothing bad happens that doesn't have some good associated with it @Cannes_Lions,
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Great Branding Blog From Evelyn

Read on. Is really insightful. Stowe adds to this with some thoughtful commentary on the rise of social brands:

The rise of social brands — through social media — is driven by our need to push aside the control of large, impersonal organizations, and participate in the essence of invitational brands: to define ourselves and find meaning through our involvement in the implicit communities of use surrounding products and services.

This is not just another way of looking at self-identification by class, or economic bracket, or being in the in crowd. It is a direct expression of an emergent, bottom-up exploration of our relationships to each other and our purpose in the world, where the goods and services we acquire and apply become a medium, in effect, where we interact with others.

Stowe also points to a terrific read from John Winsor.

We are in the twilight of a society based on data. In the coming years, brands and companies will not thrive on the basis of their data, but on the strength and meaning of their stories, creating products and services that evoke emotion. Products will become less important than the stories they convey and the way those stories are interpreted. It is a return of the ancient form of narrative. Companies need to have stories to tell ā€“ stories that inspire action. And companies must themselves embody those stories with congruency and authenticity.

Speak Up ā€” Add Your Thoughts

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