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  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
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  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
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And Another…

Journo being paid to do political reporting on the side is busted and fired. Apparently Purcell disclosed his ‘night job’:

He said he disclosed the environmental state contract to the Herald and got clearance from the state ethics commission. His state contract pays $60 per hour, with a maximum of $10,000.

So what’s the problem?

If Purcell was reporting on the people or organizations paying him to also craft op-eds and assist in other writing then there clearly is a massive conflict of interest. A bit like an industry analyst being paid for consulting by a company and then writing independent reports on that company and the industry.

But if Purcell wasn’t, what’s the harm in taking a ‘night job’ – I think they call it freelance work. (I’m being facetious). Is the implication of much of the commentary on this that a journo can only do freelance work inside the profession – other reporting?

Where this is different – and Malkin gets at this albeit with an extreme parallel – is that this is in effect a Government subsidy. She says,  "government subsidies for conservative columnists are as odious as government subsidies for crucifix-defiling "artists". She’s getting at the perception issue:

Do we really need another paid partisan hack to confirm what the liberal MSM already unfairly assumes of all conservatives in the media–that we’re all on the payroll of the Republican Party and incapable of independent journalism?

Dan is pretty clear on his POV:

Two things here. First, the Herald’s initial response was shameful. This guy should have been shown the door the second his government payoff became known.

Second, the conservative wing of the blogosphere has been all too silent to the poisoning of journalistic integrity represented by this example and others like it. (There are exceptions, I’m glad to say.)

This needs to stop if the media – the whole media – are to retain credibility. And the same standards need to be extended to the world of analysts. The same rule applies whether it is a corporate or government subsidy.

There is a difference between transparency and opacity. Behavior like this drives opacity, even when disclosing the details in advance with the intent of being transparent and ethical.

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