Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
  • Connect

What a news day…

It’s fascinating sitting in the ‘real world’ and observing the announcements flood the news this morning. First Sun with new servers, then eBay buys Skype and then Oracle takes Seibel…

Only one of these intersects me in my current life and that is Skype. I’ve come to depend on it for hours of communications each week too and from New Zealand. I spend more time on it than my mobile. I’m also a keen eBay user. And I am totally stumped as to what possible value eBay can derive other than a full frontal assault on the VOIP world. Which they are now brilliantly positioned to do.

The rest of it I can’t figure out… I don’t want to chat to anyone I am bidding with and I definitely don’t want to talk to anyone I am selling to… The whole point is that this is just a really simple way to sell. And I definitely don’t like PayPal… It ain’t my Pal… I just want to use my Visa card.

But Ross has a point in that it might be in eBay’s DNA not to constrain communication… and that VOIP will become the dominate way we seek to communicate in the future via our computers… and so, it makes sense from that POV.

And, they also have been moving to create a significant developer community which I am sure Skype will plug into.

Om has a good point in that bringing VOIP to eBay could be useful in countering fraud.

The eBay Skype announcement really lacked any compelling customer-centric messaging – and this is the fastest way to convince investors of the move. Now, having been wrapped-up in hundreds of acquisition announcements I know how hard it is to get this done… But, Oracle took a good shot at it in speaking to the ability to reduce complexity and provide a single integration and management point. And they spoke to a customer – GE – as a driver.

Update: Dan also has another perspective related to privacy…

And… David hits on the most amazing aspect of all of this…

From my point of view however, the part of this deal that should ignite the best water cooler discussions is it’s size.  Imagine this:  Oracle buys Siebel for $5.8 billion.   Siebel has been around for long time.  The company is public, has a huge installed base, and lots of customers and employees.  Meanwhile, after only three years in existence, Skype gets swept up by eBay for $2.6 billion.   How amazing is it that the young, tiny Skype is worth nearly half of what Siebel is?

One Response

  1. By Jon Beverley on September 12th, 2005 at 9:23 pm

    It gets worse even than David’s comment. Siebel has $2.2BB cash in the bank – it’s enterprise value is only $3.6BB, or about 3x revenues. Skype’s valuation is roughly 370x revenues.

Speak Up — Add Your Thoughts


  • Connect
How did you connect?   [?]