Andy on Twitter

  • So A2 milk invests 75% more in marketing and reaps massive results. Great to see a brand with the courage to bet o… ,
  • The hunt for the fish pirates who exploit the sea ... great read ,
  • Execsplaining the McSweeny’s “Business Words” – : The Next Generation ,
  • I see the highlanders are still sporting their awful hi-vis safety vest uniforms.,
  • The Machine Stops... ,
  • Reckon abandons battle with rivals MYOB, Xero... thinks it’s because ⁦@Xero⁩ throws money and marketing... ge… ,
  • Germany blocks Facebook from pooling user data without consent. So does this rule apply to every merger? Tough call… ,
  • The nonsense never ends ,
  • Interesting but Marketshare nailed this some years ago... Unilever Is Working on a Cross-Media Measurement Model to… ,
  • While I can’t stand the Super Bowl Ad Mania this move by Yellowtail is interesting in how they’ve got around ABs ca… ,
  • As many as 11,543 Microsoft employees got swept up in a reply-all email apocalypse ... that’s why it should have be… ,
  • Connect

TechDirt Case Study…

Interesting little case study on the use of blogs to share information internally. Reflecting on prior gigs I can see how this would be enormously valuable. As competitive intel filtered down through the company inevitably folks had other info and intel to add. This would all then need to be updated and resent – generally going unread. Now, you get input, clarity, and change in real-time. Call it Participatory Intelligence.

Thanks to Ross for the pointer…

Speak Up — Add Your Thoughts

Connections

  • Connect
How did you connect?   [?]