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International Blogging Machines…

Tom reports on IBM’s plans to launch a major blog initative next week.

One of the key things I advise companies to consider as they look at blogging is how their company’s behavioral norms will manifest themselves in the blogosphere. Both in how they engage in dialogue and drive it. IBM has an incredibly deep technology bench so it will be very interesting to see what topics the dialogue is centered on and the tone that develops.

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