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31 percent of online public opinion leaders have blogs

Article from Idil over at BM on the blogosphere… along with some good tips…

According to research from Burson-Marsteller, 31 percent of online public opinion leaders have blogs. The newsmaking process has become a collaborative process between the media and publics. Audiences who follow events through traditional and alternative channels, and sift piles of information to unravel a story, are replacing those who receive news only from well-known media outlets.

One Response

  1. By Troy Worman on July 19th, 2005 at 4:09 pm

    Andy! Thanks, again, for the best practices links. Are you trying to tell us something?

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