Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
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Air NZ First With The Dreamliner…

So, the airline with the dreamiest business class gets The Dreamliner first. Can’t wait to fly it.

Having just flown to Tokyo with American I hope every AA exec at some point gets to fly Air NZ – they are everything you should be. Stunning and comfortable interiors, great food that also flys the flag for the Nation’s produce, terrific service (employees empowered to do great work), and an upgrade program that works. (To earn loyalty you have to reward it with action, not token miles).

Saying that, boy could Air New Zealand do with some help on the Web and in reservations in the US – just getting to talk to someone (if you can find a 1-800 #) is a shocker of a process. And, why just encourage me to fly to NZ with you. Having won my loyalty, I’ll give you my San Fran to UK business as well…

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