This is one of the most exciting ventures I have been involved in – and one of the reasons I came to Dell. Tomorrow we start on the journey of creating a next generation of marketing services firm that will set aside all the notions that plaque large and existing agency | client relationships.
We’ve got some great agencies working with us and we will explore ways of keeping it that way, albeit in a new operating construct.
One of the key drivers of this decision was the collapsing boundries between communications and other disciplines – especially online. Year to date we have had nearly 100 million conversations with customers online – and it’s increasing. How we ignite and contribute to these conversations is truly a multidisciplinary practice. Managing it through multiple agencies was proving very difficult and bred considerable complexity.
I’ll share with you thoughts and learnings from the journey.