Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
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The Power Of Recommendation…

Sun CEO Schwartz points to a terrific move they are making:

“Which is why you’ll see something very interesting next week start to appear on Sun’s web pages and throughout our our on-line store. You’ll start to see product reviews written by users. You’ll see user defined ratings, right on our products. Just like book or product reviews as Amazon.com…”

They are starting with a few products and going from there. Brilliant!

This got me thinking about the need for a system for recommenders to be authenticated. Some kind of opt-in registry so those of us reading the reviews get even more transparency into who is recommending. As much as I would like it though, I’m not sure it is needed.

The very act of participating and the inherent transparency of the act turns blogs and the web into one big “transparency engine”. Sunlight is indeed the best disinfectant.

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2 Responses

  1. By Alberto Gevara on June 8th, 2006 at 3:53 am
  2. By Yegor Kuznetsov on June 14th, 2006 at 8:29 am

    More newspapers that reinvent themselves as multimedia companies rely heavily on the feedback from their readers to create new content.

    Here’s the case study that shows how The Cincinnati Enquirer, the oldest daily newspaper in Greater Cincinnati and Northern Kentucky, used WebSurveyor online survey tools for that:

    http://www.websurveyor.com/company/websurveyor-customer-profile.asp?c=765

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