Andy on Twitter

  • Would be consistent with what they’ve done around the world. And their right to do so. What the Aussie Govt is prop… ,
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  • Good read on the interference of Govt in how the Internet works... Internet's founder, US officials slap down News… ,
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  • Another great example of cluelessness. Google has a right to exercise inordinate power over its own products. Just… ,
  • via ... is hard for us here to laugh. States now run the country abs SOMO sitting on the sidelines. ,
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  • And what about the rest of the Internet... they'll ask to dip their hand into the Google coffers as well... this is… ,
  • And oh, isn't Google fully within its rights to say "nah, don't think so, "we'll just stop surfacing news we have t… ,
  • Wonder if our Govt will figure out how search works and understand we want to find news on Google and it takes us t… ,
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Media Rating Points…

I’ve been meaning to write on the recently proposed Media Rating Points system. If you are a small business that can’t afford to pay for a media measurement solution, or an agency that needs a means of communicating results, then this could work well. I don’t like the idea of rating coverage… this introduces a layer of opinion and complexity not needed. Focus on opportunities to see and frequency of messages.

The MRP™ system includes templates and reach data. The templates can be downloaded free of charge by clicking here.

Don Bartholomew has a summary of the evaluation/measurement findings from the latest GAP IV study from the Strategic Public Relations Center at USC Annenberg.

Key findings include that respondents spent only 4% of their budgets on evaluation. In terms of measuring PR performance (articles generated etc.) this could be right but if this number includes measuring impact (did we change minds, move markets, influence decisions?) then it is way low. That number should be closer to 15-20%.

Read Don’s post for a thorough analysis and the differing metrics used by PR departments that report to the C-suite and those that report to Marketing. Having run both functions in a number of companies I was always impressed how the brand teams started with deep research into the customer. The PR teams generally started with a brainstorm. I’ll say no more.

Katie has more on this…

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