Andy on Twitter

  • Self help posts on Medium have reached toxic levels. .,
  • Malcolm Turnbull thinks Australia Post's CEO is overpaid - and it looks like he's the world's most expensive postie ,
  • “Algolia: The Most Impactful Early Sales Tactics” ,
  • DropBox story is just amazing – From zero to a billion in a decade ,
  • Wandered into JBHifi. Had what I needed on display but not in stock. Why merch what you don't have. Bring on Amazon. .,
  • Wow, was waiting for Amazon to arrive and nuke Aussie retail. Seems they Rent needed. Herringbone and R&B now in VA. ,
  • I Work from Home - The New Yorker ,
  • Dan has some good thoughts here on defining social media success by on @LinkedIn,
  • It's like forgot about dashboard in OSX. Why not just remove it?,
  • Great thoughts on agile marketing. ,
  • They are back! I want one of those hats! Jamiroquai - Automaton via @YouTube,
  • What happened to our Democratic leaders ? The silence is deafening. Stand-up with us and fight this. ,
  • So many clever fintech startups emerging and getting funding ,
  • Reading the latest economist - strikes me how bad B2B advertising is. Why do Co's think animating bad ads makes them better?,
  • Great read.... ,
  • Connect

Predicting the Oscars Using Search…

SLI used search to make some predictions as to the winners of this years Oscars. Interesting ideaand nice little PR stunt…

  • Best Picture – “Brokeback Mountain”
  • Best Director – Paul Haggis, “Crash”
  • Best Actor – Terence Howard, “Hustle & Flow”
  • Best Actress – Reese Witherspoon, “Walk the Line”

Here is a little about the “magic” they used to get there:

We found that rather than looking at the total number of searches for each nominee, it was necessary to look at how the search traffic had increased. This stopped George Clooney from automatically winning the best director – there are more searches for him than any of the other directors. This approach had it’s own flaws – but I don’t think it really matters. I’m looking forward to seeing how our predictions pan out.

Technorati :
Del.icio.us :

Speak Up — Add Your Thoughts

Connections

  • Connect
How did you connect?   [?]
Indulgences-Coffee