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Predicting the Oscars Using Search…

SLI used search to make some predictions as to the winners of this years Oscars. Interesting ideaand nice little PR stunt…

  • Best Picture – “Brokeback Mountain”
  • Best Director – Paul Haggis, “Crash”
  • Best Actor – Terence Howard, “Hustle & Flow”
  • Best Actress – Reese Witherspoon, “Walk the Line”

Here is a little about the “magic” they used to get there:

We found that rather than looking at the total number of searches for each nominee, it was necessary to look at how the search traffic had increased. This stopped George Clooney from automatically winning the best director – there are more searches for him than any of the other directors. This approach had it’s own flaws – but I don’t think it really matters. I’m looking forward to seeing how our predictions pan out.

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