Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
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A little tidbit I thought I’d share with you – unverified. If you have or haven’t found this to be the case let me know…

Google has adopted a new algorithm that doesn’t allow releases with headlines and subheads that include a combined word count of 30, to be posted on its site (You’d have to be nuts to write a press release headline with more than 30 words!).

And, apparently there is only a 50% success rate in a press release posting on Google if the headline is longer than 182 characters. Andy, there’s more… there are other things that will cause GoogleNews to have problems picking up a press release, including the use characters in headline (including “&” or “-“).

So there you go. I’ve been hunting for someone to help us – at LogLogic – with SEO PR. If you are able to demonstrate expertise in this area and want to help us (we’re paying) – drop me a paragraph or two and lets chat.

One Response

  1. By Sally Falkow on April 14th, 2006 at 11:12 am


    The news algorithms differ from web search. And you’re right – 30 words is way too long. More like 65 characters for a good headline.

    Writing a good online news release and getting the traffic back to your site requires all the elements to be in place.

    And it takes more than just putting keywords in the headlines or the length of the headline.

    We have been doing SEO PR for a couple of years now and I speak on the subject at major conferences like Search Engine Strategies and the PR Society of America. I was just at Media Relations 2006 in New York to speak on online news and news search.

    We’d love to chat with you about your needs for SEO PR.


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