Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
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Great quotes…

Richard Edelman has posted a terrific series of quotes from Davos. Well worth a scan. Here are some of my faves.

"The future is in our hands as journalists. We are in the business
of making something special out of a commodity. We are not in the
distribution business. We create a beautiful product which consumers
are willing to pay for."
— Mike Oreskes, editor, International Herald Tribune

"The future of news is shifting online. The crowd has come on the
field and is trying to get into the game. We need to be open about our
news judgment. Our tone must be real, as too much of what we do feels
fake."
— Richard Sambrook, editor, BBC

"The value of news is based on trust. What you produce must be
respected. Journalists are in the securities business where success is
based on innovation, while aggregators are in the derivatives business.
We have a civic and business role."
— Lionel Barber, editor, Financial Times

"User generated content is the killer application. This new form of
editorial is as authoritative as traditional media because of its
authenticity and creativity. The definition of trusted content is
changing based on consumer preference."
— Brandon Burgess, CEO of Paxson Media

One Response

  1. By Sean G. on February 13th, 2006 at 8:41 pm

    Always interesting to run into Richard Edelman and Martin Sorrel together in Davos.

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