Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
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Edelman Gobbles Up A&R Partners

A&R are one of the most highly regarded independent PR agencies in the Valley. At least one part of that statement stands, but not the independent bit. Edelman is the new owner, completing a much needed strengthening their tech capabilities that makes them a real force now in the Nth American tech market. Bizarrely the story is running on PRWeek and on Steve’s blog, nothing on Edelman or A&R.

Edelman’s tech footprint also includes Zeno with long-term clients like Oracle. So it’s now Next Fifteen with brands like Bite, Outcast and Text 100 pitted against Edelman with Zeno and A&R. Are we looking at the two break-away holding company brands in tech worldwide?

While Edelman will have to deal with the inevitable integration issues that come with any merger(retaining clients and staff, and dealing with conflicts – the big three), what it looks like they are going to do is similar to Next Fifteen – that is, keep the brands independent and fuel their growth. Merging Edelman’s tech group into A&R solves another issue – the conflict with Microsoft.

More than anything though, this looks to be about fueling growth through talent acquisition. I meet with plenty of agency heads and they are all saying the same thing. Can’t find great talent, can barely find good talent. This is a talent starved market.

Good move by Edelman.

5 Responses

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