Andy on Twitter

  • Self help posts on Medium have reached toxic levels. .,
  • Malcolm Turnbull thinks Australia Post's CEO is overpaid - and it looks like he's the world's most expensive postie ,
  • “Algolia: The Most Impactful Early Sales Tactics” ,
  • DropBox story is just amazing – From zero to a billion in a decade ,
  • Wandered into JBHifi. Had what I needed on display but not in stock. Why merch what you don't have. Bring on Amazon. .,
  • Wow, was waiting for Amazon to arrive and nuke Aussie retail. Seems they Rent needed. Herringbone and R&B now in VA. ,
  • I Work from Home - The New Yorker ,
  • Dan has some good thoughts here on defining social media success by on @LinkedIn,
  • It's like forgot about dashboard in OSX. Why not just remove it?,
  • Great thoughts on agile marketing. ,
  • They are back! I want one of those hats! Jamiroquai - Automaton via @YouTube,
  • What happened to our Democratic leaders ? The silence is deafening. Stand-up with us and fight this. ,
  • So many clever fintech startups emerging and getting funding ,
  • Reading the latest economist - strikes me how bad B2B advertising is. Why do Co's think animating bad ads makes them better?,
  • Great read.... ,
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What’s Your Brand NPS

The week before last I had the opportunity to speak at the NPS Summit in Miami – Satmetrix’s conflab for NPS addicts and advocates. I was surprised how few brand marketers – or marketers were in the room. Brand NPS should be every marketers “one thing”.

As Aakers points out, getting to the NPS driver behind your brand enables a deeper understanding of what is driving the brand. There is no question we are in the middle of a shift in terms of what is valued. Aakers says – “the market seems to have turned to rewarding innovation that makes a positive difference in people’s lives and even leads to a “delight” experience.”

And the idea of correlating NPS/loyalty and engagement is extremely powerful.

Speak Up — Add Your Thoughts

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