Andy on Twitter

  • Well, I’m furious at him and the equally draconian policies of NSW Govt. Seems you can do whatever you like in Gov… ,
  • Impression is Govt as a whole knows how to implement draconian policies with no public engagement or addressing dow… ,
  • And why not fix the crappy Covid App and make it a requirement to have it and your mobile with you at all times so… ,
  • I’ve just done 14 days self isolation on returning from Vic. Isn’t hard to do. And would have been happy to pay for… ,
  • This is just another example of heavy handed Govt policies with little thought for business or personal impacts. Al… ,
  • NSW latest move to force residents returning from Vic into mandatory isolation is poorly thought out. Instead just… ,
  • NZ needs this, Australia needs this. Instead of heavy handed Government policies implemented in the main without a… ,
  • Well, my Mac is over at the Apple Hospital being repaired - keyboard failure... iPad is worthless as a business too… ,
  • It's time to Dub on Telstra - more on the Dubber news from yesterday. ,
  • Big move by in going native on the Telstra network for Liberate, TIPT and SIP. Game changer… ,
  • Ummm... Yep... mess is an understatement 'A complete mess': angry business demands clarity from Victoria -… ,
  • Great piece from Stephane on Tokenized Banking and how it creates a better banking experience. Great prod… ,
  • Yep, those are the questions to ask. ,
  • Might just be me but feels like has descended into product and app anarchy. An S1 controller and now I need… ,
  • Gald to see this. The amount of corrupt marketing undertaken by Bitcoin companies is staggering. Steve Wozniak sues… ,

Posts Tagged ‘NPS’

  • Connect

What’s Your Brand NPS

The week before last I had the opportunity to speak at the NPS Summit in Miami – Satmetrix’s conflab for NPS addicts and advocates. I was surprised how few brand marketers – or marketers were in the room. Brand NPS should be every marketers “one thing”.

As Aakers points out, getting to the NPS driver behind your brand enables a deeper understanding of what is driving the brand. There is no question we are in the middle of a shift in terms of what is valued. Aakers says – “the market seems to have turned to rewarding innovation that makes a positive difference in people’s lives and even leads to a “delight” experience.”

And the idea of correlating NPS/loyalty and engagement is extremely powerful.