Andy on Twitter

  • I reckon we need to get the best minds in app development together and build a better COVIDSafe app. The Govt version isn’t good at all.,
  • Spot on. Brand purpose. The biggest lie the ad industry ever told? – Tom Roach ,
  • Not to take anything away from the seriousness of Covid and the need for each of us to act responsibly but the math… ,
  • Paths are Made by Walking, Not Waiting: One Lesson We Forget in Hard Times ,
  • Marketers Have Given Up on Context, And Our National Discourse Is Suffering ,
  • Hey, would be grateful if you could support this. Signing is all you need to do. It is critical we protect this ama… ,
  • Have you caught the remote-working bug? ,
  • Sad to see one of the best CMOs around moving on. ,
  • CEO’s that send emails from noreply addresses need a basic education in customer experience @nurasound,
  • Great list... 50 Ideas That Changed My Life ,
  • So mastering digital marketing comes down to SEO, SEM and Social. OMG. Really ⁦@LBS⁩? The nonsense never ends... ,
  • Do not buy the new nura loops. I loved my old Nura over-the-ear headphones but the Nuraloops are a disas… ,
  • If believes it should be shut down perhaps he should start by deleting the app and not using Twitter anymore. ,
  • It remains baffling to me why folks can't distinguish between private sealed mail and very public communication on… ,
  • Great read from Jared Diamond: lessons from a pandemic | Financial Times - ,
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THE TWITTER EFFECT

Wherever Web 2.0 goes, so ends the traditional communications hierarchy. The sooner organizations realize that transparency is better than controlled opacity, the better. Here, the NFL is attempting to prevent players from streaming their lives.

For the first time, fans aren’t dependent on media reports for training camp updates. Players themselves are divulging certain details, from the humorous to the inconsequential, using Twitter feeds

In all, 10 Redskins players use active Twitter accounts to keep in touch with friends and fans through 140-character bursts. It’s part of a revolution that has touched other sports, but one that didn’t boom in the NFL until after last season’s Super Bowl. Since then, dozens of players throughout the league have opened Twitter accounts, giving fans an intriguing look at the offseason — previously a period in which most players essentially disappeared from public view.

The league sent out word almost immediately that it has a pre-existing rule barring the use of mobile devices from the bench area. Ochocinco, who has nearly 79,000 followers, immediately responded on his Twitter page: “Damn NFL and these rules, I am going by my own set of rules, I ain’t hurting nobody or getting in trouble, I am putting my foot down!!”

Rather than trying to block conversations, the NFL and its owners would be better off engaging in the stream of consciousness around its games and players. Rather than attempting to disable when and where it can occur, they would be better to encourage it where appropriate.

One Response

  1. By Kate Carruthers on August 2nd, 2009 at 3:26 pm

    It is funny how corporations seem to so often take a negative view of this kind of communication. Especially when their previous control of the message was largely illusory anyway.

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