Andy on Twitter

  • Anyone who thinks Share of Search's moment has arrived hasn't been working in digital for at least the last decade.… ,
  • Spot on... what I saw at Sydney airport Monday night wasn't OK... Folks that had applied and been given a permit be… ,
  • The irony of NSW having double the cases of Victoria today but imposing the most draconian and inhuman limits on Vi… ,
  • More nothing announcement from Apple. Yawn. Seriously, this is the best they could do? And why not get rid of light… ,
  • Rage against the regime, end lockdown ‘torture’ - AND- Rage against the staggering border controls in place. Having… ,
  • If you want to see Kafkaesque government bureaucracy in action, just fly in through Sydney airport at the moment -… ,
  • The demands from Business and Federal leaders to reopen Victoria is clear. What is absent is the need to open at le… ,
  • Spot on. Instead of Dictator Dan’s endless ramblings he should be updating us on what the Govt has improved. Vict… ,
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  • These folks need help with marketing ,
  • Gosh is awful. Just terrible. DHL can deliver packages in a week from the US. can't g… ,
  • Anytime I see a package is being delivered by I basically resign myself to not getting the package. Curren… ,
  • Think mike missed the key point of blocking and bridging which is that you still have to answer the question.... ,
  • This is one of the most absurd waste of public money. Ridiculous. ,
  • Love how research gets announced as evidence without providing the research or links to it. Just don't buy that thi… ,
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Positioning Matters…

Awhile back Yahoo! positioned itself as a “life engine” – it was a nice way of saying “we’re a portal”. I really liked the notion given all they do and the fact I rarely used them for search but did use them for email, finance, news and all kinds of other things.

Google, for me, equals search – something they seem to agree with. And therein is the problem as they launch all kinds of other services. I like Gmail for random storage of all kinds of things. But as far as email goes I have my own address and prefer the interface of the new Yahoo mail. I use Spotlight and MS Search on my respective notebooks for finding addresses and long-filed-away emails in a rush and deleted Google desktop sometime ago. Where Google wins is on stuff like Maps – but only due to the fact I really understand their maps – there is no stickiness for me.

All this points to the positioning challenge Google faces as it tries to become more things to more people. Nicholas Carr gets at this in a recent post.

Google has us trained to think of it as synonymous with “search.” That’s been good for the company up to now, but such a narrowly drawn identity may well be a hindrance as Google moves into ever more lines of business. Yahoo’s less well-defined identity has hurt it in competing for search traffic with Google, but it helps it in promoting a range of other services… You can’t be more than Mr. Spock if Mr. Spock is all you really want to be.

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