Andy on Twitter

  • Dense Discovery is still my favourite newsletter. Look forward to it each week. Well worth supporting IMHO.… ,
  • Great read... I Feel Better Now | Jake Bittle ,
  • Another great example of cluelessness. Google has a right to exercise inordinate power over its own products. Just… ,
  • via ... is hard for us here to laugh. States now run the country abs SOMO sitting on the sidelines. ,
  • Still a bit surprising to me how often people confuse a successful company with a monopoly. And how they will compl… ,
  • And what about the rest of the Internet... they'll ask to dip their hand into the Google coffers as well... this is… ,
  • And oh, isn't Google fully within its rights to say "nah, don't think so, "we'll just stop surfacing news we have t… ,
  • Wonder if our Govt will figure out how search works and understand we want to find news on Google and it takes us t… ,
  • Yep. 100% Chaos. Covid has exposed the need for a new approach to Federal vs. State level governance. Border cont… ,
  • WA Premier lashes NSW over virus and continues to be full of rhetoric and utter BS. VIC is doing worse than NSW by… ,
  • Spot on. A Royal Commission should be accelerated by the PM... Victoria’s brutal bureaucracy bereft of basic decency ,
  • A great read... So right... Let’s ask a better question: Why doesn’t advertising work (more often)? | WARC ,
  • Further evidence of the disgrace that is . It's time for a coordinated federal approach versus the… ,
  • Victoria still in a state of total disarray with regard to covid testing and comms. DHS phones melting down. Covid… ,
  • Connect

News Blinks & Pointers: July 15, AM ’05

  • FT on Blogging (logon req). Same old stories. Same old spokespeople. Is anything new happening?

"The answer is this: blogging is transforming the way companies communicate and, for a customer, direct contact with an employee is so much more preferable than dealing with a huge faceless corporate behemoth." FT

Donovan Unks, a 28-year-old biotech researcher at Stanford University, spent valuable minutes every day for three months to follow an Audi marketing campaign. The ads for the new A3 hatchback, appearing in magazines and on TV, billboards, and the Internet, wove a complicated serialized mystery of a stolen car. Some 500,000 people, according to Audi, tracked the story by following online clues. But Unks and his friend Laura Burstein didn’t just play the game. They were drafted to be characters in the plot by ad agency McKinney & Silver (HAVS ) in Durham, N.C., after they answered an encrypted ad that only solvers of binary code could read in The Hollywood Reporter. In their Audi roles, the two drove all night to a music festival, crashed a party, were blogged about by fans of the story, and Webcast worldwide on the final night of the drama at the Viceroy Hotel in Santa Monica, Calif., on June 30. – BusinessWeek

  • Motor City, Motor Mouth… BizWeek on how DeLorenzo uses his blog to blast the auto makers and how, they read and then pay for more…. Ooooooo, what a cool idea… Sound just like industry analysts right 🙂

If it’s Wednesday in Detroit, then it’s likely that everyone from Ford (F ) Chairman and Chief Executive William C. Ford Jr. on down is logging on to Autoextremist.com to catch Peter M. DeLorenzo’s weekly rants, raves, and often astute observations about the car industry. DeLorenzo’s six-year-old site draws some 65,000 readers a week and could soon rival the industry bible, Automotive News, in popularity and clout. – BusinessWeek.

BTW – he has an interesting post by Allen Bukoff titled: Losing the PR war: An Example from Research. Not sure if this is just a valliant effort to promote thier own research…

Speak Up — Add Your Thoughts

Connections

  • Connect
How did you connect?   [?]