Andy on Twitter

  • So right ,
  • Reflects what I witnessed coming back into NSW Sydney airport. The worst kind of bureaucratic indecency on people l… ,
  • Mr Black Merch Pack ,
  • Powering Financial Services Compliance with Voice Data by ,
  • Great read - really resonated... Your Marketing Team is Slow. Here’s a Framework to Move Faster. | First Round Revi… ,
  • Huge congrats to all the team Amazing start-up with great leadership and great investor backing ,
  • If you can say anything you like on TV why are we dragging Tech CEOs to Washington and attempting to hold them acco… ,
  • Great to see Aussie-born Rokt still going strong. ,
  • Anyone who thinks Share of Search's moment has arrived hasn't been working in digital for at least the last decade.… ,
  • Spot on... what I saw at Sydney airport Monday night wasn't OK... Folks that had applied and been given a permit be… ,
  • The irony of NSW having double the cases of Victoria today but imposing the most draconian and inhuman limits on Vi… ,
  • More nothing announcement from Apple. Yawn. Seriously, this is the best they could do? And why not get rid of light… ,
  • Rage against the regime, end lockdown ‘torture’ - AND- Rage against the staggering border controls in place. Having… ,
  • If you want to see Kafkaesque government bureaucracy in action, just fly in through Sydney airport at the moment -… ,
  • The demands from Business and Federal leaders to reopen Victoria is clear. What is absent is the need to open at le… ,
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Got Competitive Differentiation?

Michael has post worth reading on competitive differentiation. The other that I would add to the list is Brand/Marketing Leadership. There are plenty of OK technology products that thrive through differentiation via the brand and marketing effort. More than often there is a tight correlation to product as well. As Warren Buffet said:

…the competitive advantage of any given company and, above all, the durability of that advantage. The products or services that have wide, sustainable moats around them are the ones that deliver rewards…

Durability comes not from one lever but from many. Look no further than the Apple iPod which combines multiple levers for competitive differentiation.

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